In July, 2012, on the occasion of midsummer, Angy held an annual meeting in a holiday resort in Huizhou city, Guangdong Province as scheduled. In the mean time, Angy was honored to invite AtCor’s international sales & marketing director to conduct professional product training for Angy’s staff on July 7th and July 8th. During the training, AtCor’s international sales & marketing director showed Angy’s staff the advantages of AtCor’s Cardiovascular Management System compared with other competing products and its leadership as a gold standard for non-invasive measurement of cardiovascular diseases and arterial stiffness, which greatly increased our confidence to promote this device.
This training focused on the device’s proprietary features and its advantages. During the training, AtCor’s international sales & marketing director introduced the device’s detection principle with great humor. With vivid description and rich body language, the training became lively and interesting, which made the obscure medical theory easy to understand. A major feature of this training was that AtCor’s international sales & marketing director specially highlighted the major advantages and detection principle of this device in the form of playing games, which deepened the regional sales representatives’ understanding and memory on this device. Meanwhile, this director demonstrated the device on site, giving instructions on how to use this device. Under the instruction and supervision of the director, our sales representatives practiced on site to learn the techniques to use this device. In addition, the director helped the sales representatives solve some problems they met in the sales process due to false operation or misunderstanding of the detection principle. All of these actions further increased the effect of this training.
This training was successfully concluded under close cooperation of both parties. After this training, the international sales & marketing director from AtCor spoke high of our effort on the promotion of this product and he believed that under Angy’s management and promotion, this product would enjoy a bright prospect.
AtCor’s international sales & marketing director is demonstrating and giving instructions on how to use the device
Angy’s regional sales representatives are practicing the device under the instruction of AtCor’s international sales & marketing director